This is a book about Secrets. Secrets that are hidden in plain sight. Secrets that most people are too programmed by “the system” to see. Secrets about human nature, self-improvement, sales, marketing, and how to price your products and services.

This is a book about Success. Success is discovering the purpose for your life and doing it. You will find your purpose at the intersection of your passion and proficiency. When you are doing what you were created to do, you will be successful.

This is a book about Optimization. Optimization is best accomplished through leverage. The most important leverage you will ever find happens when you are operating out of your purpose, serving and bringing value to others.

And this is a book about Business. Business is nothing more than solving other people’s problems for a profit. The bigger the problem, the better you articulate the solution to the problem, the more profitable you become.